The U.K.’s Advertising Standards Authority (ASA) has called on the public to report gambling ads that refer to the coronavirus crisis or the current lockdown policy in an effort to attract bettors.
“Many people are anxious and uncertain about the future and a significant number face financial hardship. To some, gambling may even be seen as an escape from the situation,” the authority said.
Ads that feature claims or themes of particular concern during the current situation, such as those referring to relieving boredom, repeated play or personal problems, should also be reported, according to iGamingBusiness.com.
“In ordinary times, ads following this kind of approach are likely to raise compliance concerns,” the ASA said. “The present circumstances exacerbate this. We will continue our close working relationship with the Gambling Commission to identify issues and enforce compliance.”
Ads that refer to personal problems, and suggest gambling as a form of escapism, or seek to exploit financial concerns, will also be targeted.
“Gambling operators are warned to pay particular attention to their responsibilities to comply with the Advertising Codes,” the ASA said. “We will take swift action against ads that, in the context of the present crisis, are likely to exploit people’s vulnerabilities or encourage irresponsible behavior.”
