U.K.-based sports betting firm Amelco and Atlantis Gaming Corp. have signed a deal that will see them produce sportsbooks for 450 tribal properties in 28 U.S. states.
According to CasinoBeats.com, the agreement will create a turnkey solution for sportsbook operations across retail, mobile, online and self-service sports wagering channels, pursuant to Tribal Gaming Network’s approval to operate across its jurisdictions.
Hailed as “a historic first,” the deal will be one of the first in the U.S. to see AGC’s Pro Football Hall of Fame partnership powered by Amelco’s technology to offer regulated betting for the first time.
AGC’s Pro Football Hall of Fame partnership features its ‘Ask-a-Pro’ format, allowing customers to obtain advice from some of the greatest players and coaches from the sport, in a bid to enable customers to place more informed bets.
“We’re proud to add leading sportsbook provider Amelco to our Tribal Gaming Network team,” Donald Bailey, president and CEO of Atlantis Gaming. “As the sportsbook supplier to some of the biggest names in gaming, they’re perfectly matched to utilize one of the most iconic brands in US football, the Pro Football Hall of Fame.
“I am confident that with their market-leading tech and the power of our brand, we’re set to revolutionize the way sports betting is delivered across the gaming and sports communities.”
The partnership marks the latest in Amelco’s ambitious development roadmap which is leading to an increased presence across the US, following regulatory approval from multiple states, as well as partnering with Sportradar in Indiana.
“We’re delighted to announce our partnership with AGC in what we see as a very exciting opportunity to continue revolutionizing the US’ approach to sports betting,” said Amelco COO Leon Wynne. “With approval to operate across tribal jurisdictions in 28 states, as well as the combination of AGC’s Hall of Fame brand and our technology, I am sure we have the makings for a powerful synergy between us both.”
Amelco’s U.S.-facing sports wagering platform is now live in three U.S. states, including New Jersey via its partnership with the Stars Group, and will be supporting a host of launches across multiple states as regulation permits.
