Entain revealed it has processed 1.5 million online bets on the Women’s Euro 2022 national soccer team tournament, with 14 percent of these wagers placed by women.
Some 46 percent came from the U.K., Entain’s home base, 22 percent from German bettors and 16 percent from Brazil, according to iGaming Business.
The Ladbrokes and Coral brands in the U.K. saw a five-fold increase in the total number of bets placed on the tournament, including the semi-final, compared to the Women’s Euro 2017. Entain also noted a six-fold increase in bets placed by women.
U.K. bettors wagered almost 60 percent of outright bets for England to win. German bettors had a similar percentage for their country to capture the crown. Host nation England beat Germany 2-1 in overtime on July 31.
The increase in betting rates on the Women’s Euro 2022 coincides with an increase in wagering on women’s football overall. The number of online bets on the 2021-22 Women’s UEFA Champions League was 61 percent higher than the equivalent figure for the 2019-20 tournament.
The 2021-22 Women’s FA Cup drew 130 percent more online bets than the 2019-20 event, while the two tournaments also experienced increases in bets from women of 79 and 212 percent, respectively, over the same timeframe.
“Women’s football has seen a phenomenal rise in popularity in recent years, generating an incredible buzz for the sport,” Entain’s managing director for digital in the UK and Ireland Julie Doleman said. “This has also been reflected in betting activity on women’s football matches, which has grown at similarly seismic rates, particularly among female customers.”
