U.K. Study: iGaming Rises Among Women

A U.K. Gambling Commission study found that more women are gambling. The main focus is lotteries, bingo and scratchcards, but increasingly, women are drawn to online casino gaming.

U.K. Study: iGaming Rises Among Women

A study by the U.K. Gambling Commission discovered that 42 percent of women gambled the prior four weeks, with the most popular bets on the National Lottery, scratchcards and bingo, as well as other forms of lottery.

Women are also utilizing online gambling more frequently, lottery included. Online gambling was more prevalent among women over 35. The rate increased 8 percent between 2017 and 2021. Women aged 35 to 54 were the most likely to gamble, with lower and older age groups participating less, according to SBC News.

The UKGC detailed: “It’s important to note here that there have, for a while, been questions about the suitability of the tools that are being used to accurately measure and identify female problem.

GambleAware launched a new campaign after identifying that up to one million women could be at risk of gambling-related harm.

In response, the Commission has outlined that it will conduct further research into how gambling can impact women’s’ mental health, wellbeing and finances, noting that another dimension is added due to women also experiencing harm as a result of someone else’s gambling.