UBET has been rebranded as TAB as part of the Tabcorp-Tatts Aus$11 billion merger a year ago.
UBET was active in Queensland, South Australia, Tasmania and the Northern Territory, where Tatts held exclusive retail betting licenses. The merging of the two brands means that TAB—already active in Victoria, New South Wales and the Australian Capital Territory—is now available in seven of the eight Australian states.
The changes to around 1,300 retail properties will be completed by the end of March, reports said.
“The changing of brands from UBET to TAB is one of the largest customer rebranding exercises in recent history in Australia and is a significant key milestone in the post-merger integration of the former Tatts operations into Tabcorp,” said Adam Rytenskild, Tabcorp’s managing director of wagering and media. “We have already made a number of significant changes in the UBET states. These have included the rollout of our digital commissions model for venues and substantial fixed-odds improvements. The rebranding is the first significant customer-facing change and a key step in our effort to improve the performance of the UBET business.”
Plans to merge UBET with TAB were announced when Tabcorp and Tatts combined last December, with Tatts shutting down its Luxbet online betting business just days after the deal completed.
