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Ultimate Fighting Championship (UFC) has partnered with IMG Arena to create the UFC Event Center, which will give bettors an array of live betting options in real time. Reversals, knockdowns, submissions, takedown attempts, and takedowns landed will be routinely provided. Official data from the UFC will be available to sportsbooks for a licensing fee and a share of gross gaming yield. At left, UFC President Dana White and champion Amanda Nunes announced the deal at last week’s G2E in Las Vegas.
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