UFC, IMG Arena Strike Deal for Enhanced Real-Time Betting

By Sun, Oct 20, 2019

Ultimate Fighting Championship (UFC) has partnered with IMG Arena to create the UFC Event Center, which will give bettors an array of live betting options in real time. Reversals, knockdowns, submissions, takedown attempts, and takedowns landed will be routinely provided. Official data from the UFC will be available to sportsbooks for a licensing fee and a share of gross gaming yield. At left, UFC President Dana White and champion Amanda Nunes announced the deal at last week’s G2E in Las Vegas.

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UFC, IMG Arena Strike Deal for Enhanced Real-Time Betting

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Articles by Author: Bill Sokolic

Bill Sokolic is a veteran journalist who has covered gaming and tourism for more than 25 years as a staff writer and freelancer with various publications and wire services. He's also written stories for news, entertainment, features, and business. He co-authored Atlantic City Revisited, a pictorial history of the resort.