Bookmaker William Hill is kicking off the UK football season with an ad campaign prepared by the creative design agency Bark&Bite called “Take Control,” featuring 30-second spots that will be featured on television, radio, social media, online in conjunction with print ads.
They will feature William Hill’s new products including Play Betting, Priority Access Card and Cash In My Bet. The ads are being directed by Ernest Desumbila, who has directed the “There will be Haters” ads for Adidas. His work incorporates CGI, football footage, animation and music from the Australian band Knife Party.
The first ads aired on August 23.
The ads demonstrate how William Hill customers have more control over their football wagering. The ads are being aired in conjunction with the launch of William Hill’s next generation web platform.
According to a William Hill spokesman, “Our enhanced In-play betting, Priority Access Card and Cash In My Bet products offer our customers the ability to ‘Take Control’ of their daily digest of live football” he continued, “These innovative products, coupled with the impending launch of our next-generation web-platform, will allow our customers to enjoy the ultimate betting experience.”
