Premier League football club Leicester City has signed a partnership with Asian betting brand Yabo Sports. One of Asia’s largest gaming companies, Yabo will have its logo displayed on LED boards at Leicester’s King Power Stadium on match days and on post-match interview backdrops.
Dean Hawkes, chief executive of Yabo Sports, told Sport Business: “We are extremely proud to partner with Leicester City, a club who have an exciting style of football and proud history which has given them a strong and loyal global fan base.
“The Premier League is the most popular and watched football league in the world and a league that enjoys an ever-growing global reach. We see this partnership with the club forming a key part of our expanding sponsorship portfolio as we continue to grow our brand profile in key regional territories.”
Harj Hir, head of partnerships at Leicester City, added: “The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the football club. They have partnered with some of the major football clubs in Europe and sporting events across the world, which demonstrates their strong profile within a competitive industry.”
Founded in 2015, Yabo Sports also signed a major deal partnership with Manchester United in August. Last season, the company became the official and exclusive betting partner in Asia of Bundesliga club, Hertha BSC, and with Ligue 1’s AS Monaco. In March this year, Yabo got tapped as the International Presenting Sponsor in Asia for Italy’s Serie A.
