U.K. Gambling Commission (UKGC) is seeking feedback from operators and stakeholders on its proposed rules for remote customer interactions as they relate to gaming.
The commission launched the consultation last month on the new customer care interactions which became official in September—although they were announced in April. These rules are part of the sector’s Social Responsibility Code Provision (SR Code).
This includes 14 new measures operators are required to take to protect at risk customers. Among them is the requirement that operators monitor and keep records on individual players. Another is to “prevent marketing and the take-up of new bonuses for at-risk customers.”
The SR Code is expected to be fully in force by February 2023. UKGC gave licensed operators a grace period to carry out the technical changes necessary.
The Consultation stated: “On this occasion, there is a specific opportunity to use the consultation exercise to explore recent experiences of stakeholders in the implementation of a set of new requirements and we hope that there will be examples of good practice to share during the consultation period.”
