UK-based online gaming company Unibet, part of the Kindred Group, is working with software provider Gamban to become the first bookmaker in the country to integrate blocking software into the self-exclusion process.
The collaboration means “an innovative approach to further help people who self-exclude on the Unibet website,” according to a news release.
The Kindred Group has pioneered responsible gambling systems including its detection system PS-EDS and was the first operator to offer free blocking software licenses to its customers. Kindred will be the first to offer Gamban’s blocking software for an exclusion period which mirrors the self-exclusion length on-site. This will be a new addition to the current one-year offer that Gamban currently provides. All customers will have unlimited access to Gamban free of charge courtesy of Kindred, the release continued.
“Responsible gambling is at the top of the agenda at Kindred and we are proud to be the first UK operator to fully integrate Gamban’s product within our self-exclusion process for the Unibet brand. We are strong advocates for education around responsible gambling and ensuring all of our customers are able to make an informed choice,” said Neil Banbury, Kindred’s general manager in the UK.
“All of our customers should have the tools and support they need to enjoy our products responsibly and by offering this service for free to all of our customers we are certainly taking a step in the right direction. This is just the start of such an initiative as we want to keep on investing across all brands and in other socially responsible innovations,” he added.
At the forefront of blocking software, Gamban can be downloaded across multiple devices to block access to more than 30,000 online gaming websites, regulated and unregulated. A recent study by GambleAware showed Gamban to be up to 99 percent effective in blocking users from gaming websites.
“Unibet has been one of the first operators to integrate Gamban into the self-exclusion process,” said Gamban CEO Jack Symons. “Self-exclusion must evolve to protect at-risk individuals from different angles—device, ID and spend. Unibet and its parent company Kindred recognize the value in mirroring the duration of blocking software to the amount of time the player selects for self-exclusion, from six months up to five years. It’s a pleasure to work on enhancing self-exclusion with such a passionate and dedicated team at Kindred.”
