Unibet is pushing its in-play features in a new sports-betting advertising campaign
The campaign—called “Frozen Moments”—was created by the Albion agency and features TV ads where various athletes are seen in real in-game sports scenarios that affect the results of the event.
Unibet said the idea of the campaign is to show off its 90,000 in-play markets, which enable users to place bets during games, as well as the live streaming of more than 30,000 events on the Unibet website.
“To use a sporting analogy, it’s rather like muscle memory,” said Jason Goodman, chief executive of Albion. “In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge.”
