United Coin Machine Company, known for its signature product, Gamblers Bonus, has changed its name to Century Gaming Technologies. According to Steve Arntzen, president and CEO, the new name better reflects the services and products the company provides in the two states in which it operates, Nevada and Montana.
“We have evolved to be a true provider of innovative and leading edge gaming technology, not just a slot route operator,” said Arntzen. Previously, the company operated as Century Gaming in Montana and United Coin Machine Company in Nevada. Combined, the company employs more than 250 people in two states.
“This centralization not only streamlines operations to realize significant economies of scale for the company, it encourages implementation of best practices and policies that combine to make Century products smarter and far more advanced,” Arntzen said. “This has been more than two years in the making, and we are now extremely well positioned to thrive and weather the changes of our dynamic industry.”
The company recently installed Game Tender which allows for continual monitoring, faster bonus awarding and even more accurate data, up to every 10 seconds, of the company’s gaming machines and systems at 440 locations in Southern Nevada, alone, Century announced.
“Remote access and monitoring is beneficial to our employees who can instantaneously and remotely check on machine performance via proprietary Game Tender software,” Arntzen said in a statement. “Not only are location owners benefiting from this new technology, but Century owns and is able to monitor and dispatch tech support in real time using smartphone applications which streamlines and enhances overall customer service and delivery. It’s a gold mine of marketing information to give owners greater insights into their business,” said Arntzen.
Century’s newest product, i3, allows cash-for-play not only at Gamblers Bonus locations, but at any gaming establishment. “Our system provides valuable marketing information to management while delivering strong technology support to convenience store clerks who don’t have the ability to have direct one-on-one contact with key players,” Arntzen said. The new system also has strong applications for smaller bars inside larger casino properties. “This offering is incredibly valuable to our gaming partners and allows us to broaden our stake in Nevada gaming since customers don’t have to vend with us to take advantage of the many gaming technology advances we offer. This is the case with Rebel and many others with whom we are now working.”
Century’s core business is vending machines at venues with restricted gaming licenses. Century will soon add 11 new games to its PowerVision multi-game, multi-denominational machine launched in 2013.
“Our ultimate goal is to deepen player engagement and loyalty,’ Arntzen said. “The only way to do that is to use technology to keep the experience fun and fresh via new advances and games. Century will continue to build on the successful track record of PowerVision and other groundbreaking products as we chart a bright and vibrant future.”
