UNLV Gaming & Hospitality Education Series Announces Second Episode Content & Speakers

The second episode of the UNLV Gaming & Hospitality Education Series will be held on April 24 at UNLV and feature a discussion on non-gaming revenue and attractions. The day will wrap up with a description of how gaming and non-gaming coexist and thrive together by Bob Boughner (l.), a principal with Global Market Advisors and the developer of the Borgata in Atlantic City, New Jersey’s most successful casino.

UNLV Gaming & Hospitality Education Series Announces Second Episode Content & Speakers

Organizers of the UNLV Gaming & Hospitality Education Series have announced the content and the speakers for the second Episode that will be held at UNLV’s International Gaming Institute on April 24, 2018.

The UNLV Gaming & Hospitality Education Series is the most unique and informative seminar series in the gaming industry.  Presented by a partnership of the UNLV William F. Harrah College of Hospitality, Global Gaming Business Magazine and Applied Management Strategies, the UNLV Gaming & Hospitality Education Series selects a different topic each month and presents expert speakers to present the latest best practices, hot trends, and innovative solutions that attendees can apply the next day.

Episode II will be sponsored by Agilysys, and include two sessions starting at 1 p.m.

 

Non-Gaming Revenue: The ROI Details

Increased gaming competition means casinos must do more to differentiate themselves from casinos nearby. The answer is to develop non-gaming attractions that add revenue to the bottom line and excitement to the gaming experience. But what makes the most sense? It often depends on the casino’s location, the regional preferences, the offerings of the competitors and more. At this session, learn what non-gaming amenities work best, what is the initial cost and how long the return on investment will kick in. And find out how to interpret and use data to get the best ROI out of your hotel rooms and non-gaming amenities.

MODERATOR: Stowe Shoemaker, Dean, UNLV William F. Harrah College of Hospitality

SPEAKERS: Doni Taube, Vice President, International Marketing, Resorts World Las Vegas

Tom Soukup, Senior Vice President & Chief Systems Product Officer, Konami Gaming

Oliver Lovatt, Founder and Managing Director, Denstone Group

Elena Shampaner, Vice President, Strategic Initiatives, Pinnacle Entertainment, Inc.

The second session, which starts after a short networking break.

 

Cash Registers Ring: The Diverse Elements of Non-Gaming Attractions

The days of using the hotel, food-and-beverage and spas as loss leaders are gone. With gaming revenue flat, the requirement for every casino executive is to find other sources of revenue. At this session, a respected gaming and hospitality executive will break down the various elements of non-gaming, discuss revenue possibilities and explain how those attractions can contribute to the bottom line. He’ll discuss efficiencies and multi-use spaces; entertainment options; MICE activity, food-and-beverage opportunities and much more.

SPEAKER: Bob Boughner, Principal, Global Market Advisors and Board Member of Boyd Gaming

To register for this or any of the subsequent UNLV Gaming & Hospitality Education Series Episodes, visit UNLVGHES.com or contact Global Gaming Business Publisher Roger Gros at rgros@ggbmagazine.com.

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