USAbility, a strategy, compliance and delivery consultancy for the sports betting and iGaming industry, has announced the appointment of Joe Asher to the company’s newly formed advisory board in a non-executive capacity, and also as a shareholder.
Asher became IGT’s president of sports betting in 2021. He was formerly CEO of William Hill US, and prior to that, was president and CEO of Brandywine Bookmaking, which was acquired by William Hill in 2012.
In his new role, Asher will continue providing global gaming companies with better ways of delivering business and technical change. USAbility provides advice in the areas of regulatory compliance, product, operational readiness, trading and risk strategy, platform and technology migrations, vendor selection, market and competitor analysis and more.
“USAbility has a solid track record and substantial expertise in many aspects of online gambling and sports betting, from licensing and product certification to delivery and product launches,” said Asher. “I have worked with the USAbility team going back to 2018-19 when they worked with William Hill US on the complex migration program that enabled the launch of the Liberty platform in New Jersey. This sort of work is inherently difficult, but it was done successfully thanks in large part to their expertise.
“I’ve always been careful about the companies with which I work, but after a lengthy process decided to join the USAbility Advisory Board and take an ownership interest in the company. I’m confident we will be able to grow their already successful business.”
Avi Howard, CEO of USAbility, added, “We’re truly delighted to welcome Joe Asher to the advisory board. Joe is an industry hall-of-famer and a successful entrepreneur with unparalleled knowledge, experience and network. Our work together in the past means that Joe benefitted from our services during one of the most complex platform migrations in the post-PASPA era.
“The industry is going through a significant phase of consolidation, where the need for our expertise in technology migration, business integration and digital transformation is at an all-time high.
“As an industry leader with such a unique prior experience with us and in his current role at IGT, Joe is exactly what we need to continue growing at the pace we have become accustomed to. We look forward to achieving great success together.”
