Millennial effect transforming entertainment
In Las Vegas, millennial consumers are getting the credit for a resort-wide emphasis on entertainment outside the casino walls. According to the Dallas Morning News, a host of new shops facing Las Vegas Boulevard reflect a deck that has been “shuffled to more broadly appeal” to millennials, a demographic of consumers defined as those who reached young adulthood around the turn of the millennium.
A trio of new hotels also echo that mindset: the SLS Las Vegas, which opened last month; the Cromwell, which replaced the former Bill’s Gamblin’ Hall; and the Delano, which takes its design cues from the opulent South Beach hotels.
There’s also plenty of entertainment for young visitors in Downtown Las Vegas, where a spate of renovations have transformed the Golden Gate, the D and the Downtown Grand. Zany attractions like Slotzilla, the Downtown zip line that sends stout-hearted customers flying over the casinos, also attract millennials.
The trend may be most apparent on the Strip itself, which now includes retail corridors such as the Linq, with its sidewalk cafes, park benches, and giant, 500-foot Ferris wheel.
“There’s a trend here where the crowd is younger and wants to be outside, exploring without a planned itinerary,” said Shant Apelian, a spokesman for the Delano. “They want to socialize with strangers and share a collective experience.”
