When the Las Vegas Golden Knights kicks off its 2022-23 season next fall, the players will don patches on their jerseys with corporate sponsor logos, in this case for Circa Sports. Such sponsorships could bring in a minimum of one or two million dollars maybe even as high as $10 million a year, according to Lineups.
The NHL saw revenue as well as viewers plunge during the Covid-19 pandemic. The jersey patch ads offered a chance to improve the financial picture. The league’s teams together could rake in $100 million or more each year, according to Keith Wachtel, the NHL’s senior executive vice president and chief business officer.
The Washington Capitals was the first club to take advantage in September 2021 with a Caesars Sportsbook patch. The patch highlighted the opening of the Caesars Sportsbook at the Capital One Arena in May. Caesars pays some $6 million a year for the rights, according to reports.
Circa operates the largest sportsbook in Las Vegas, if not the world. It includes three floors, an on-site studio for broadcasts and other features.
The agreement between Circa Sports and the Golden Knights runs for five years, and only affects home jerseys. The team can sign up another sponsor for the away games.
Credit One Bank has its logo on the helmets.
Kerry Bubolz, president of the Golden Knights, said the franchise and the sportsbook “recognize the tradition within our historic community while also contributing an integral role in the growth of our beloved sports and entertainment industry.”
