Las Vegas is such a diversified product that it’s time to think of marketing the city in new ways. Think about Las Vegas the way you think about fruit and gifts and books. Each category has its own monthly club.
Imagine Las Vegas offering a different experience package each month, shipped right to a subscriber’s door, at an all-inclusive price. Each monthly package would be designed for a different market segment, so that subscribers get a different taste of Las Vegas they might not normally experience. And, Las Vegas is guaranteed a visit each month. Here’s a year’s supply of offerings for that monthly Las Vegas experience:
January—“Mob Mania” Package: Two tickets to the Mob Museum, an exclusive meeting with Oscar Goodman for inside information, and a VIP visit to see the bronze plaque at the Flamingo dedicated to Bugsy Siegel.
February— “Old Vegas Never Dies” Package: Dinner for two at the Golden Steer (with your choice of your favorite celebrity booth), a Rat Pack show, and a trip to the Bonanza Gift Shop with a coupon for a free toy slot machine.
March—“Hip But Not Too Hip” Package: Explore the experiential Area 15 by day, free run of Hakkasan all night long, and admission for two for Tiësto the next night.
April—“Slumming Vegas” Package: A bus to Vegas; bingo Downtown (with a $1 hot dog), and unlimited penny slots.
May—“High Roller” Package: A private jet, limo to a top resort, two nights in the penthouse, and four hours playing baccarat with house money.
June—“Water Aficionados” Package: Water skiing at Lake Mead, all-family admission to Wet ‘n’ Wild, and Cowabunga Bay the next day, and a cabana at a resort for the third day, with all the margaritas you can drink.
July—“Shoppers Spree” Package: A personal shopper takes you for an all-day shopping experience at Crystals, Forum Shops, and Fashion Show Mall. Upgraded package provides a personal real estate agent to look at new homes for sale.
August—“Thrill Seeking” Package: All-day pass to Slotzilla, a ride on the SkyJump at the Strat; and blindfolded dining at a random food truck.
September—“Double Downtown” Package: Two servings of shrimp cocktail, two passes to Comedy Works at the Plaza, and two sports betting slips at the Circa.
October—“Nothing But Gambling” Package: Marker for $2,000 to any casino in Las Vegas, deck of casino playing cards, and a lapel button that reads, “I am a high roller.”
November—“Outdoors” Package: Boat at Lake Mead, hike at Red Rock, and stay two nights at the Retreat on Charleston Peak. Sunblock provided.
December—“Christmas” Package: Line pass for VIP seats to the Christmas Display at the Bellagio; Christmas carolers performing at your hotel door; and an up-close and personal reindeer encounter.
And, just like with other gift of the month clubs, you can cancel anytime. But who cancels Las Vegas? It’s the gift that keeps on giving (at least once a month).