Medical tourism in Southern Nevada could generate up to billion a year, and 0 billion a year by the next decade, according to a report in the Las Vegas Review-Journal.
With those numbers in mind, the Las Vegas Regional Strategic Plan for Wellness Tourism is hoping to market the region as a center for disciplines it already offers, including fertility, plastic surgery, and bariatric surgery, and adding new ones such as experimental treatments.
“This is about taking what our community already does well and collaborating to forge new and unexpected economic opportunities,” said Tom Skancke, president and CEO of the Global Economic Alliance, at a meeting of the group sponsored by the Las Vegas Convention and Visitors Authority, Las Vegas Health, Education, Advocacy and Leadership in Southern Nevada, and the University of Nevada, Las Vegas.
A report issued by the organization said the medical tourism market in Las Vegas “has yet to take off. Our region needs a more robust strategy to capture a healthy slice of the medical and wellness tourism market.”
