VGT, the Class II subsidiary of slot-maker Aristocrat Technologies, is preparing to launch a series of Professional Bull Riders (PBR)-themed gaming machines, the first major licensed brand in the VGT portfolio. The PBR family of games will premiere this Wednesday, June 13, at more than 20 properties throughout Oklahoma.
The games will launch with the titles Blazing Bulls, VS, Fearless and Ryan Dirteater. Each of the three-reel mechanical wide-area progressive games has a jackpot that resets at $20,000 and gives players the chance to “ride the adventure” towards eight Red Spins, designed to mimic the excitement of an eight-second bull ride, according to the company.
VGT is planning a series of fun promotions in support of the launch. Events include:
- Special appearances by professional bull riders Ryan Dirteater and Chase Outlaw at select properties June 13 and 14, where the pros will sign autographs and pose for photos with fans.
- An appearance by a PBR bull rider at the June 15 and July 4 OKC Dodgers games, where the pros will show off their baseball skills by throwing the first pitch/ Afterwards, they will host an autograph signing for fans.
- Ryan Dirteater and PBR Announcer Matt West will make a special appearance in VGT’s booth at the Oklahoma Indian Gaming Show in Oklahoma City on July 24.
- VGT will showcase the PBR games on the concourse during the PBR Express Employment Professionals Classic Presented by Osage Casino tournament, held in Tulsa’s BOK Center August 11-12.
“We are thrilled to present VGT’s PBR-themed gaming machines, which appeal directly to our customers’ players, and the series of promotions we have created clearly underscores our commitment to these games,” said VGT President Jay Sevigny. “The VGT and Aristocrat teams have worked incredibly hard to ensure we captured the thrill and fun of the PBR, and the end result is another example of the combined strengths of the VGT and Aristocrat development teams.”
The PBR, celebrating its 25th anniversary this season, is one of the world’s fastest-growing sports. The “original extreme sport” now competes in five countries (the U.S., Australia, Brazil, Canada and Mexico) and through international broadcast agreements is available in 130 territories. The PBR is part of the Endeavor network.
