VSiN, the DraftKings sports betting network that broadcasts from the South Point casino in Las Vegas, will be expanding its reach to New Hampshire. The network signed an agreement with Binnie Media to broadcast its sports betting content on the WFNQ-FM/106.3 FM station in Nashua, New Hampshire. The station reaches 1.5 million listeners weekly.
“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions,” said VSiN founder and CEO Brian Musburger in a statement.
“New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”
Musburger’s “Action Updates” are scheduled to air twice daily on eight WFNQ sister stations as part of the deal.
“Sports betting is quickly becoming part of the daily conversation,” said Binnie Media VP of Programming Heath Cole, according to CDC Gaming Reports.
“As we evaluated the options in this space, we landed on VSiN. Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”
VSiN programming is now available on more than 300 stations in 46 states, reaching nearly 90 percent of the U.S. radio market.
