Advertising tie-ins, special promotions
UK online bookmaker Coral has made a three-year deal to be official European betting partner for Midlands Premier League football club West Bromwich Albion.
As part of the deal, Coral’s brand will be featured on a number of advertising sites at the Hawthorns, reported SBC News. Coral will leverage the partnership to reach more Albion fans and introduce them to its online and mobile betting service. To sweeten the deal, it will offer exclusive promotions and prices throughout the season. The new partners will also launch the “Coral Player of the Month” award, a fan-voted monthly award for the top Albion performer.
“We are delighted and honored to be associating the Coral brand name with a Premier League Club with such history and heritage,” said Coral PR Director Simon Clare. “We are looking forward to showcasing our innovative and engaging betting services to West Bromwich Albion fans and would like to wish the club the very best for the season ahead.”
Albion Head of Partnerships George Harborne added, “The reintroduction of our Player of the Month initiative is something we have been keen to do for some time. To secure Coral as this partner is a great fit as they look to create positive experiences for our fans, bringing fans closer to the club.
“We are very pleased to secure a betting partner that has the strength of brand that Coral has and we look forward to working closely with the brand over the next three seasons.”
