What Happens Here Again

Sun, May 18, 2014

Some of the ads are already in play in markets like Los Angeles, Denver and San Francisco. They continue to brand Vegas as a city with a sense of humor about its own kitsch quotient. Among the newest ads is one aimed at a gay audience.

Members of the Las Vegas Convention and Visitors Authority’s board of directors recently checked out the latest entry in Sin City’s hugely successful series of tourism ads. The new campaign, titled “Vegas Season,” riffs on the familiar lament that stores play holiday music earlier and earlier each year.

The TV ads, which feature Vegas-style snow globes and lawn decorations, among other images, have appeared in a number of markets including Los Angeles, San Diego, Phoenix, San Francisco and Denver markets, reports the Las Vegas Review-Journal. They’re designed to stoke travel to Southern Nevada during the summer months. For the first time, the ads will also run in Canada from June through August.

The authority spent $26.8 million to buy ad time in the various markets. A new “What Happens Here, Stays Here” ad targets a gay audience. The ad is scheduled to run through September 2015 and it first aired in April in the San Francisco market.

 

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