William Hill has announced an expansion of its partnership with in-stadium betting company BD Stadia covering English Premier League clubs Huddersfield Town and Stoke City, as well as second-tier Championship teams Bolton Wanderers, Preston North End and Queens Park Rangers.
Services will carry the William Hill brand and include betting booths, staff uniforms and the match day coupon. The bookmaker will operate in general concourses and corporate hospitality suites and boxes.
BD Stadia is the licensed betting operator of the BD Sport Group, part of Gaming Nation, which operates an in-venue betting operation at every home fixture of over 30 football grounds and rugby league grounds in UK. William Hill has been working with BD Stadia at Premier League clubs Chelsea, Everton and Tottenham Hotspur, the companies said in a press release.
“It’s exciting that William Hill have recognized the dynamic engagement our service provides on a match day at White Hart Lane and Stamford Bridge and are partnering with us to expand that across the country,” said Tony Warwick, joint managing director at BD Sport Group. “We are extremely pleased to be working with them for the next two years and look forward to football fans collecting their winnings on line and in shops.”
