United Kingdom-based bookmaker William Hill recently announced several changes to the online division’s senior management team, following a revenue decrease earlier in the year and a strategic review by the advisory firm KPMG.
Former Special Projects Director Steven Reid has been promoted to interim chief operating officer for William Hill Online. Reid, who joined William Hill seven years ago, will oversee activity to improve the online division’s financial performance through product, marketing and customer retention development, working with the directors of sportsbook, gaming and international.
In addition, Juergen Reutte has been named chief experience officer, to focus on customer experience and oversee the online customer relationship management staff.
Commercial and Business Development Director Matthew Gerard’s responsibilities have been extended to include business intelligence, payments, risk and fraud operations. Chief Financial Officer James Davies will oversee compliance and procurement. Imri Meir, head of risk and fraud operations, will leave the company.
William Hill Online Managing Director Crispin Nieborer said, “These changes are focused on driving the turnaround of Online’s performance by ensuring we have the right team and structure in place, to keep improving our product and our customer’s experience, broadening our appeal and growing internationally. There is more work to do, but we are making significant progress on our mobile product, driving up our customer experience ratings, and delivering incremental gains every week.”
