William Hill is now live in Colombia thanks to its acquisition of a majority stake in Alfabet last December. The sportsbook rebranded BetAlfa.co sportsbook as WilliamHill.co. The new brand will utilize Alfabet’s existing license in the country, which covers online gaming and sports betting, according to iGaming Business. The Colombia sportsbook represents William Hill’s first foray in Latin America.
“This launch includes the full integration of the Alfabet team into our international business hub in Malta,” William Hill chief executive Ulrik Bengtsson said.
In other licensing news, the Hellenic Gaming Commission established new regulations, and Bet365 and Play’n Go became the first to receive licenses as an operator and supplier respectively. Bet365 joins Betsson in receiving a license to operate in the country.
Online slots are capped at €2 per spin, with a three-second spin minimum and a maximum win of €70,000 (US$85,288) per round. Operators must pay a 35 percent gross gaming revenue tax rate.
“Regulatory changes are a constant in the global gaming industry, and we welcome the new clarity provided by the Hellenic Gaming Commission in their latest framework,” Magnus Olsson, head of sales and account management for Play’n Go, said.
The company’s history of customizing games to abide by local regulations help it stand out.
“To truly enjoy a gaming experience, players must feel safe. And that’s why we’re only too happy to tailor our titles to ensure they comply with all local rules in regulated markets all over the world,” Olsson said.
