William Hill Changes Live Coverage of U.S. Horse Racing

British bookmaker William Hill has made a deal with Turf TV to broadcast the company’s U.S. horse race coverage in its 2,400 betting shops. The bookmaker had been using the Racing Network International for its US racing coverage.

British bookmaker has changed its provider of live U.S. Horse racing coverage by inking a new deal with Turf TV.

The deal gives William Hill live coverage of some of the best-known U.S. tracks including Gulfstream Park, Laurel Park, Santa Anita and Pimlico Racecourse in Maryland.

Turf TV is a joint venture between 34 leading UK racecourses and billionaire investor Joe Lewis which signed a profit-sharing deal last year with U.S. racecourse owner Stronach Group to show racing from its tracks.

The deal with William Hill begins in February. William Hill had previously been using the Racing Network International, for its U.S. racing coverage.

Officials said the deal would give William Hill’s customers “competitive racing packaged specifically for a UK market throughout the evening, every night of the week.”

In other news, William Hill has launched its ‘Cash In My Bet’ feature for mobile devices, which allows players to cash out bets early.

The feature allows users to make a profit if a result is going in their favor or cash in early from accumulators. Cash In My Bet is available for pre-match, in-play and on multiple and single bets.