William Hill, one of the largest and most familiar brands in the gaming industry has gone live in Latvia powered by Gaming innovation Group’s (GiG) award-winning iGaming platform.
While strengthening GiG’s presence in the country, this launch is the first step for William Hill into the growing Latvian market, with the two companies partnering to fully rebrand the site of one of the previous leading operators from 11.lv to williamhill.lv.
William Hill’s new online Latvian offering has been built using GiG’s frontend framework and will provide its players with a user-friendly and competitive online casino and sportsbook. With a unique look and feel, the quality of GiG’s delivery promises that they will stand out as a leading operator within the Latvian market, both now and into the future.
GiG CEO Richard Brown said, “We are proud that William Hill has chosen our frontend solution for the rebrand and launch of its newly acquired online casino and sportsbook sites for Latvia. We look forward to continuing to support William Hill in their success and expansion in the Latvian market.”
Janis Tregers, managing director for William Hill Latvia added, “We are very excited to continue our journey in the Latvian market by working with such a strong brand as William Hill. 11.lv has served us well and will be missed, but the transition comes easier to ourselves and our customers in large part because of the improvements in the product we have been able to deliver in collaboration with GiG to accompany this rebrand.”
