The retail division of leading bookmaker William Hill has reached an agreement with Australian third-party slot design firm Lightning Box Games, under which William Hill will offer Lightning Box titles at retail betting shops across its estate.
Under the partnership, William Hill initially will roll out Lightning Box titles Silver Lion Deluxe and Panda Power Deluxe across its 2,300 U.K. locations. It is the largest U.K. content deal to date for Lightning Box, which predicts its titles will be fully integrated by Q2 2017.
“I’m delighted to sign the agreement with William Hill, which gives us an important breakthrough in the U.K. market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile and retail players,” said Peter Causley, Lightning Box managing director and co-founder. “Our games have been very popular with players and casino owners across multiple channels in Europe and North America, and I’m confident they will be well-received by British audiences too.”
Andrew Sackey, head of product and content for William Hill, added, “Lightning Box Games’ portfolio comes with a great pedigree and reputation, and I’m very pleased to be able to offer it to our customers as part of our great slots range.
“We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team.”
