William Hill US has donated $50,000 to the Council on Compulsive Gambling of New Jersey to fund a gambling addiction support program.
The campaign includes production of an educational video that depicts the family of a problem gambler and directs them to support resources. The video will be distributed online and via social media, and promoted through ads on TV, radio, online and in movie theaters, the council said in a press release.
William Hill CEO Joe Asher said the company committed to donating a portion of the proceeds from a settlement of a copyright infringement lawsuit with FanDuel in January to an organization that supports people with gambling problems.
“The Council on Compulsive Gambling of New Jersey saw the article about our intentions and reached out to us,” Asher said in the press release. “We spent a lot of time working on best use and we decided to focus on reaching out to family members of those with a gambling problem. I know from personal experience that family members of problem gamblers can help push those that need help to seeking it.”
Neva Pryor, executive director of the Council, said the donation will allow the council, “to alert the public that problem gambling is a treatable disease and that there is help not only for the problem gambler, but for the family as well.”
William Hill US operates sportsbooks in New Jersey at Monmouth Park Racetrack and at the Ocean Resort Casino and Tropicana Atlantic City. William Hill also operates an online sportsbook in the state.
Meanwhile, William Hill’s UK operations has appointed Dan Whitlam as its Head of Responsible Gambling for retail and advance its “Nobody Harmed by Gambling” campaign.
Whitlam will be working alongside the Compliance, Gaming, L&D and Data Science divisions to strengthen and develop the ways in which the operator identifies, interacts and intervenes with customers at risk of gambling related harm, the company said in a press release. He will also drive William Hill’s product and marketing offerings in a move to promote responsible gambling measures.
The job has been developed to facilitate helping both line management and shop colleagues in ensuring that protection measures are put in place for retail customers.
“Dan’s appointment will aid us in our commitment to ensure that nobody is harmed by gambling and the experience he brings with him will be vital in helping to protect our retail customers,” Nicola Frampton, Managing Director of retail at William Hill said in a press release.
