Ruth Prior has been appointed Chief Financial Officer for UK Bookmaker William Hill.
Prior was recruited from global payments provider WorldPay’s executive team where she had served as Chief Operations Officer and Deputy CFO. She will take over the group’s controllership and treasury duties.
In a press release, the William Hill said Prior joins as the company is focusing on a three-point recovery plan—recovering UK traction, growing its international services and delivering a new Openbet platform for its digital divisions.
William Hill CEO Philip Bowcock has said the company will increase its marketing activity after securing a group-wide £40 million in savings as it competes in a saturated marketplace.
