William Hill Picks The Games Company

The Games Company will launch its in-house content under a strategic distribution deal with London-based bookmaker William Hill, via NYX Gaming Group.

U.K.-based casino games developer The Games Company (TGC) announced a strategic distribution deal with London-based bookmaker William Hill via NYX Gaming Group that will see its in-house content launched.

The content was supplied by TGC using its remote game server (RGS), which is powered by Black Cow software, Open Gaming Architecture (OGA).

The festive five-reel Mexican-themed video slot Mariachi Mayhem was the first to launch, to be followed by instant win games and more slots to be added monthly.

Managing Director Hans Winkelmann of TGC said the company’s platform allows for the quick and easy delivery of premium casino content to operators. “TGC is delighted to be working with William Hill and NYX Gaming Group and excited to be able to deliver casino content to the gaming market,” Winkelmann said.

Graeme Powrie, gaming commercial director for William Hill, said, “We believe that the partnership with TGC will allow William Hill to continue to offer our customers the widest range of gaming content available across our ever-growing portfolio.