William Hill reported revenue growth for the year through April 30 thanks to its U.S. sports betting operations and the acquisition of Sweden-based Mr Green, which countered declining revenue in the UK.
Overall the company said revenue increased 2 percent and online revenue grew 8 percent. Net revenue from the U.S. jumped 48 percent from its sports betting operations in seven states that have legalized sports betting.
Still, the UK accounts for 90 percent of the company’s business and revenue there was down by 15 percent after the country implemented a new £2 stake limit of fixed odds betting terminals which went into effect in April.
“The impact of the introduction of the £2 stake limit has been in line with our expectations. We are confident in our plan to manage this major change,” Bowcock said.
