William Hill Reports Growth for Quarter

William Hill announced a 4 percent growth in revenue for the quarter ending October 24. The bookmaker attributed the growth to gains in online gambling and in the U.S. The company said it expects to meet its revenue projections for the year.

William Hill Reports Growth for Quarter

William Hill reported a 4 percent growth in revenue for the quarter ending October 24 saying it saw increases in online betting and from its U.S. offerings.

The bookmaker said it was on track to meet its full-year projections.

Online operations performed “particularly well,” driven by strong growth in the UK even though no major football tournaments were held this year.

William Hill’s growth in Australia, however, was lessened by that country’s ban on bookmakers extending lines of credit to gamblers. Though the rule does not go into effect until February, it is already slowing growth, the company said.

Overall, online wagering increased 13 percent for the bookmaker, with online wagering in the UK rising 14 percent. Revenues from retail gaming also grew 4 percent.

In the U.S., William Hill said wagering rose 33 percent and net revenue rising 28 percent.

Chief Executive Philip Bowcock also said the firm is on track to deliver £40million of annualized savings by the end of the year.

“Overall, I am encouraged by the huge amount of progress the William Hill team has made this year in improving our customer proposition and delivering on our strategy. We remain on track to deliver on market expectations for 2017,” he said in a press release.

The report comes as UK bookmakers a bracing for a change in the maximum bet allowed on fixed odds betting terminals, their main source of retail revenue. The UK government is in a public comment phase on a potential change. The current limit is 100 pounds, but could fall as low as two pounds.

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