William Hill has signed a two-year deal to become the official betting partner of English Premier League football club Everton.
Under the deal, fans of the club can receive special sports-betting odds on a comprehensive range of markets for every English Premier League and cup game alongside “exclusive competitions and money-can’t-buy prizes,” the company said in a press release.
“Everton is one of the most iconic clubs in Britain and it’s great to be joining ‘The Blues’ at this exciting point in its history,” Alex O’Shaughnessy, chief marketing officer for William Hill said in the release. “We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of our retail and digital channels.”
The company also said the partnership will allow it to use Everton’s online platforms to connect with fans of the club in the United Kingdom and across Europe with its logos set to appear on the side’s LED screens and interview backdrops.
