Williams Interactive, the online operating arm of lottery and gaming giant Scientific Games, has been busy with two separate agreements on its slot games and systems.
In New Jersey, Williams Interactive has announced an agreement to provide its library of authentic Las Vegas-style slot games to the gaming sites running on the Gamesys Group platform, including Virgincasino.com and Tropicanacasino.com, through integration with the Williams Interactive Remote Game Server.
The agreement deepens the relationship between Williams Interactive and Gamesys Group, who have partnered to launch classic hit games such as The Wizard of Oz and recent performers such as Spartacus Gladiator of Rome on JackpotJoy.com, the company said in a press release.
“We are delighted to offer the premium casino content from Williams Interactive to our customers in New Jersey,” said Lee Fenton, COO for Gamesys. “At Gamesys, we believe in bringing the very best casino entertainment experience to our players. The Williams Interactive product library enhances our compelling proposition, and we expect that the new content will bring great value to our New Jersey operations where games like The Wizard of Oz Ruby Slippers, Zeus and Gold Fish have proven very popular with players on brick-and-mortar casino floors for years.”
In the UK, the company announced that it has entered into a multi-year agreement with British gaming operator Ladbrokes to add the full portfolio of Williams Interactive online slot games to Ladbrokes.com online casinos.
Through integration with the Williams Interactive Remote Game Server, Ladbrokes.com players will have access to a library of authentic Vegas-style slot games, including WMS hits like The Wizard of Oz Ruby Slippers and Zeus III, as well as retail themes like Crown Gems and Money Mad Martians.
Many of these games are already popular with players in Ladbrokes betting shops throughout the U.K., provided by Williams Interactive U.K. sister company SG Gaming. Games from the Williams Interactive game library are expected to launch for mobile and desktop players on Ladbrokes.com by the middle of 2014.
“We’re thrilled to provide the catalogue of Williams Interactive slot themes to our players later this year,” said Richard Poole, head of product for Ladbrokes Digital. “The expanded access to themes already popular in our betting shops, including the fan-favorite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices. In addition, their wide array of one-of-a-kind game engines like Colossal Reels and Double Money Burst are already exciting online players across Europe, and will provide new and engaging casino options for our player community.”
Jordan Levin, managing director of Williams Interactive, added, “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the U.K.’s leading betting and gaming enterprises is another exciting step for Williams Interactive. We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favorite slots at retail shops, from home, and on the go.”
