Wind Creek Hospitality, the gaming operation of the Poarch Creek Indians in Alabama, recently announced it has acquired majority interest in the social gaming platform C2Rewards, developed by EC Wise. WCH will partner with C2Rewards to form Engage Innovation, with WCH as its first customer, for the new integrated gaming platform that’s set apart from traditional social casino providers by allowing operators to keep complete control of their customer database.
WCH’s new player loyalty program, Wind Creek Rewards, will launch on the Engage Innovation platform early next year. Soon after, following several months of additional development, Engage Innovation will market its iGaming platform to other businesses.
Jay Dorris, Wind Creek Hospitality president and chief executive officer, said, “Our relationship will enable Engage Innovations to launch an integrated gaming platform combining online with on-property experiences. Players can engage with our brand and have fun wherever and whenever they choose.” Jack Hakim, EC Wise chief executive officer, said, “Wind Creek Hospitality, one of the most successful operators in the country, brings a deep understanding of the requirements of casino operators.”
At Engage Innovation, Jay Dorris will serve as chief executive officer and Jack Hakim will be chief technical officer.