Sports betting has long been considered a male-dominated field for years, but the betting handle at the FIFA Women’s World Cup showed a decidedly female slant.
The Women’s World Cup has gained immense popularity in recent years, and with it, the number of female bettors has also skyrocketed. Women are not only passionate about watching the games but also actively participating in the betting process. This new wave of female bettors brings a fresh perspective and unique insights to the Women’s World Cup betting scene.
The company behind Ladbrokes, Coral, and other betting brands said 21 percent of the bets in England’s first three games came from women. That’s an increase from 13 percent of bets placed by women in the 2019 Women’s World Cup Final game.
The emergence of female bettors has had a significant impact on the Women’s World Cup betting industry. Their participation has contributed to the overall growth of the market, attracting more attention and investment. Bookmakers are recognizing the potential of the female demographic and are tailoring their offerings to cater to their specific needs and interests.
That was no more evident than at the championship game with Spain against England. Several sportsbooks announced the amount of bets made by women in the Women’s World Cup rose from the previous competition four years ago. The match presented exciting betting opportunities for female bettors. The top betting markets for this match included the outright winner, total goals scored, and individual player performances.
Despite the growing presence of female bettors in the Women’s World Cup betting industry, they still face stereotypes and challenges. Society often portrays women as less knowledgeable or interested in sports, which can lead to doubts and skepticism from others. However, female bettors are proving these stereotypes wrong by showcasing their expertise and success in the field.
A closer look at the Women’s World Cup betting trends and statistics reveals interesting insights about female bettors. Research shows that female bettors tend to bet more conservatively, focusing on safer bets with lower odds. They are also more likely to place bets on the team they support emotionally. These trends highlight the importance of understanding the motivations and preferences of female bettors in order to provide them with a tailored betting experience.
To empower and support female bettors in the Women’s World Cup betting scene, there are various resources and communities available. Online platforms and forums provide a space for female bettors to connect, share insights, and learn from each other’s experiences. Additionally, there are educational resources such as blogs, podcasts, and tutorials specifically tailored for female bettors, helping them enhance their knowledge and skills in sports betting.
FIFA also reported there were no suspicious bets made at the competition. The governing body of soccer’s Integrity Task Force worked with several organizations to make sure there were no improprieties.
“The collaborative effort between FIFA and key international stakeholders in the field of sports integrity ensured an experienced, coordinated and timely response, with each participating stakeholder contributing their specific expertise (investigative and/or technical) throughout the tournament,” FIFA said in its evaluation report.
The task force has been in place since the 2019 Women’s World Cup finals.
