The World Poker Tour has taken a step into the cryptocurrency world announcing a new marketing partnership with Vancouver based start-up FansUnite.
FansUnite is an ethereum blockchain protocol that is “revolutionizing the sports betting world,” the company said in a press release. The platform is rooted in cryptocurrency, which the company says can be used security and smaller operator margins. FansUnite plans to run its sportsbook at margins of just one percent, the release said.
The company’s platform can also run daily fantasy sports contests and online poker as well as other applications that rely on sports/gaming data. The technology is currently in its alpha testing stages, with a public token sale anticipated later this year.
Advisors to the company include former NFL player Ryan Mundy, cryptocurrency pioneer Peter Kroll, and WPTDeepStacks founder Chris Torina.
The deal with the WPT is a marketing deal that includes social media promotion, on-site promotions in Europe and Asia and integration into European broadcasts, among other advertising initiatives, the release said.
“We are thrilled to introduce FansUnite to the WPT’s millions of poker players and fans across the globe through television, digital media, live events, and more,” said WPT CEO Adam Pliska. “We look forward to furthering strategic partnership integrations and activations with FansUnite.”
The deal is designed to get the FansUnite Brand exposure before the site officially launches.
“Over the last two decades the World Poker Tour has been at the forefront of gaming entertainment. WPT’s worldwide reach, instant name recognition, hundreds of thousands of players and millions of fans make them the class of their industry,” said Darius Eghdami, CEO of FansUnite. “This partnership introduces FansUnite to millions of poker fans across the globe, and gives WPT partners the first look at our industry-changing technology.”
The company hopes for a full launch in early 2019, the release said.
