WynnBET, the mobile sports betting app from Wynn Resorts, has inked a new partnership deal with the Colorado Rockies ball club. As part of the agreement, WynnBET will host several premium hospitality events and experiential activations on the main and external concourses at home games at Denver’s Coors Stadium. WynnBET will also have the chance to choose fans for select memorable moments such as throwing out the ceremonial first pitch and participating in special on-field ceremonies.
Fans attending home games at Coors Field will see rotating WynnBET signage and branding behind home plate as well as on the main video boards in left field (pregame and in-game). In addition, WynnBET will run in-game promotions that may yield prizes such as trips to Wynn Las Vegas.
The partnership includes several digital assets integrating WynnBET branding into the Rockies’ social media accounts and team portal through the MLB Ballpark app as well as significant advertising presence on Rockies.com. Through the WynnBET app’s ‘Spin Wheel,’ users will have opportunities to win lower level tickets to Rockies games with pairs of seats set to be distributed this summer for the team’s remaining home games.
“Our strategy as a company is to build partnerships and customer relationships that are enduring,” WynnBet CEO Craig Billings told the Denver Post. “We view the Rockies as a multi-year opportunity to engage regularly with fans.”
By the time the NFL season starts in September, Billings said WynnBet will have a “host of customer-centric product features with very unique promotions and features.” He estimates the American sports gambling industry will eventually be a $40 billion market annually.
“That’s the same size as the commercial casino business in this country,” he said. “It does feel like hyper-growth. Everybody is scrambling to achieve their market position.”
