The WynnBet mobile sports betting app by Wynn Resorts plans to begin operating its Blue Wire podcasting studio at the Wynn Las Vegas before the next NFL season begins in September.
The space, capable of seating 1,700 will be ready to begin operations in August generating year-round sports-related audio, video and social media content. It will create content from the Blue Wire network of more than 175 podcasts that are downloaded more than 50 million times annually.
Craig Billings, president of Wynn Interactive, said in a statement: “The production and distribution of engaging, ‘only at Wynn’ content is an important part of our strategy to build the WynnBET brand.” He added, “Our partnership with Blue Wire will create unique storytelling-based sports content, much of it produced at Wynn Las Vegas. The onsite studio will energize our physical sportsbook and promote the WynnBET experience.”
Blue Wire CEO Kevin Jones commented, “This partnership gives Blue Wire a national stage inside Wynn Las Vegas to compete with top publishers in sports and entertainment.” He continued, “We’ll continue to work with emerging talent and create original content from the floor of the resort, becoming an activation hub for events such as the NBA Summer League, the 2022 NFL Draft, and beyond. We can’t wait to start hosting creators, partners, and fans this August.”
