Asia’s XIN Gambling has acquired the Swedish companies Tain and Betting Promotion, which merged in 2013, for a reported million.
Tain is a software and solutions provider and Betting Promotion is a sportsbook supplier. The company said it decided to make the acquisition due to Tain’s reputation as a trustworthy online gaming operator and due to its potential to develop into a comprehensive and independent offering.
“This is a milestone for XIN Gaming, as this acquisition moves us up to the next level within the sector,” said Mathias Larsson, XIN Gaming’s managing director in a press release. “Tain is not just a very good platform, it is also one of the most established brands in the online market. This heritage is important as we believe it builds trust.
“Most suppliers out there only have their own platform, and their reliance on third-party providers means they can’t offer competitive pricing to clients,” he said. “However, Tain has a complete in-house offering and can therefore offer low prices to operators.”
Tain launched a sportsbook in 1999 and has since expanded its offering to include a betting exchange and casino, poker and bingo games
“Tain offers a very competitive in-house sportsbook, a strong portfolio of in-house casino games and a top-of-the-line payment gateway,” Larsson said. ““Adding to any partner’s own portfolio, Tain offers best-of-breed third-party content on its platform from providers such as NetEnt and Evolution. Tain will also now integrate slot games from XIN Gaming and Live Dealer from Asia Gaming, and make these available to European operators.”
