London-based XLMedia PLC has announced a commercial partnership with Star Tribune Media, to be its exclusive provider of sports betting content, Research Tree reported February 6.
XLMedia manages a portfolio of premium content weighted towards sports and gaming. The Star Tribune, based in Minnesota, is the largest news organization in the Upper Midwest of the U.S. and has in excess of 7 million unique monthly digital users.
So far the state has not yet regulated sports betting. However both media companies wanted to have the infrastructure in place when that time arrives.
Kevin Duffey, President of XLMedia North America said, “We are thrilled to be working with the Star Tribune and are eager to begin collaborating with their talented team as we drive new revenue opportunities for both businesses.”
He added, “Publisher partnerships continue to be an area of focus for our business, and this new partnership is another milestone in our plan to expand our North American footprint and drive unique revenue opportunities both in 2024 and in the years to come.”
Paul Kasbohm, executive vice president and chief revenue officer at Star Tribune, added, “We’re excited to partner with XLMedia to provide our readers with this highly engaging commercial content. XLMedia brings tremendous credibility and expertise, allowing us to stay ahead of the curve and offer our audience the latest information to make their own informed decisions about this rapidly evolving space.”
