In an effort to expand its reach as a regional player across Asia, casino and sportsbook operator, Yabo Sports signed a long-term partnership with Italian football club, AC Milan. The deal covers the 2020-2021 season.
Yabo Sports also becomes part of the club’s virtual fan village during the Digital Summer Tour, increasing engagement with Chinese fans and helping AC Milan increase its presence in Asia, a boon in commercial opportunities, according to Gambling Insider.
“We are very excited to join hands with AC Milan, a club with the second largest fan base in China,” said Yabo Sports chief marketing officer David Lee. “For the next three years, we very much look forward to working closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond.”
Casper Stylsvig, the club’s chief revenue officer, said the agreement will grow the brand. “It will help us connect with our millions of Rossoneri fans across the Asian region.”
