Yahoo Sports and BetMGM have expanded their sports betting partnership by adding new betting experiences to the Yahoo Sportsbook.
The new offerings will roll out alongside the 2020-2021 NFL betting season. The sportsbook will launch its new offering to all its patrons and will be implementing the products across the Yahoo Sports app.
With the new features, Yahoo Sportsbook users will be able to register for the BetMGM sportsbook directly through the Yahoo Sports app, making the process seamless.
This new process allows sports bettors to wager directly from the Yahoo Sports app, without the need to download the BetMGM app. The expansion also allows Yahoo Fantasy users to see odds and prop bets for players in their fantasy teams.
“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” said Guru Gowrappan, CEO of Verizon Media, according to LegalSportsBetting.com. “At Verizon Media we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
“This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector,” added Jim Murren, chairman and CEO of MGM Resorts International. “Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
