Zoe Zou Wenyu, former executive representative for Western beauty care brands, has been named the first-ever chief marketing officer for Wynn Macau Ltd.
The Chinese executive previously worked for the U.S. business of Tmall, an Alibaba Group-owned website for B2C online retailing. She was also a general manager of the U.S.-based skincare brand Paula’s Choice, reported GGRAsia. She also worked for 13 years in the luxury division of French cosmetics firm L’Oréal SA. There, she led global development of the Kiehl’s brand, “expanding its digital marketing and presence globally in more than 50 markets,” said Wynn Macau.
Zou’s “deep understanding of the pan-Asian consumer will enable her to effectively lead the Wynn team in customer insights, building integrated marketing capabilities and leading all digital and marketing activities to expand the reach of the Wynn brand,” the statement continued. She will lead the group’s efforts to “expand its appeal to premium, international leisure travelers.”
Zou will be responsible for marketing Wynn’s non-gaming offerings, “in pursuit of making Macau a world center of tourism and leisure,” in keeping with the government’s push for non-gaming amenities and greater international tourism.
The CMO position was created “to allow the company to more quickly and effectively respond to the evolving market in Macau,” said Michael Weaver, Wynn’s chief communications and brand officer.
