Zynga Buys UK Game Developer NaturalMotion

Zynga has announced an about $530 million acquisition of UK game developer NaturalMotion, makers of Clumsy Ninja. Zynga, makers of Farmville, appears to be trying to halt a slide in its market share.

Zynga Buys UK Game Developer NaturalMotion

In the face of downward trends for game developer Zynga—known for their successful Farmville game—the company has announced the acquisition of UK game developer NaturalMotion.

The deal is reportedly worth $530 million in cash and stocks.

In an SEC filing last week Zynga disclosed it would pay $391 million in cash for NaturalMotion, plus almost 40 million of Zynga shares, valued at about $140 million.

Zynga’s new CEO Don Mattrick also announced that Zynga will cut 314 jobs, or about 15 percent of its current staff.  Last week, the company’s shares rose significantly in response to the announcement of both the acquisition and a reduced operating losses for the previous quarter, according to published reports.