Zynga Launches Willy Wonka Game

Zynga is launching its Willy Wonka & the Chocolate Factory social game on several channels worldwide, as part of its effort to launch at least 10 games this year.

San Francisco-based online content supplier Zynga announced that it is launching the first of a group of 10 mobile games it anticipates releasing this year, Willy Wonka & the Chocolate Factory slots. The free-to-play game will be available on iOS, Google Play, Facebook and the Amazon Appstore.

In the fourth quarter, Zynga’s slot games grew 78 percent over the prior year, and were up 7 percent sequentially. By adding a new title, Zynga hopes to have a full suite of games in social casino slots.

“Beloved by generations, the Wonka-verse is full of pure imagination and whimsical fun, making it the perfect setting for an immersive social slots experience,” said Joe Kaminkow, Zynga’s chief game designer and senior vice president of slots, in a statement. “With timeless characters and scenes inspired by the original film featuring Charlie, Willy Wonka and the other golden ticket winners, Willy Wonka & the Chocolate Factory Slots allow players to enter the unpredictable world of Wonka’s chocolate factory, experiencing the movie magic in a whole new way.”

Developed by the veteran team behind Zynga’s Wizard of Oz Slots and Princess Bride Slots, Willy Wonka & the Chocolate Factory Slots blends attractive 2D visuals and game play with elements of the 1971 Willy Wonka & the Chocolate Factory film starring Gene Wilder.

Each level of Willy Wonka & the Chocolate Factory Slots brings players to a new room in the famed chocolate factory, and includes the real sounds, character voices and artwork from the film. Players can take their friends along for a wild ride when they enter the chocolaty gates of the factory and peruse the gumball-machine conveyor belt by connecting on Facebook to play seamlessly between their phone and tablet.