African sports betting operator 22BET inked a new deal with French football team Paris Saint-Germain to become the team’s official online betting partner in Africa, including exclusive marketing rights. 22BET will benefit from exposure inside PSG’s home field, Parc des Princes, where it can advertise on LED screens around the stadium.
22BET can offer opportunities for employees and clients, from meet-and-greet sessions to VIP seats for home matches, as well as organize private events at the stadium, according to Gambling Insider.
Olatunji Idowu, director of 22BET Africa, said: “We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch.”
