Inspired and 49’s Limited, a UK fixed-odds gaming firm, signed a deal to deliver virtual race content to 49’s customers.
The long-term contract provides Inspired’s graphical improvements at 49’s Steepledowns, Portman Park, Spring Valley, Millersfield, and Brushwood tracks.
The agreement makes it possible for 49’s to expand.
“This new deal will see 49’s virtual horse racing and greyhound brands being enhanced and distributed through digital channels to a worldwide audience,” 49’s CEO David Puvis said.
Inspired and 49’s have worked together since 2001, when Inspired began providing its virtual sports content for 49’s customers.
“Since our very first virtual sports deployment in 2001, 49’s have been delivering our best-in-class content to their customers, and I’m thrilled that this will continue to be the case,” Inspired Digital Games CCO Steve Rogers said in a news release.
Rogers said the deal enables Inspired to “license these well-established premium virtual races to our clients for their worldwide digital channels” called the agreement a “hugely exciting opportunity given the growth we have seen in our digital revenues.”
